Your Audience's Journey

You know your event, but do you know how your audience experiences it?

Your audience wants quick and easy registration for your events, quick navigation around the event floor and quick networking.

If the event organizer makes you jump through several loops online to register for their event or find details you are looking for; Or,

If you've ever walked around an event and felt frustrated because there was no clear way to get from A to B, or you've found yourself standing in line at the registration desk while everyone else is mingling around the event floor, then this article is for you.

Your attendees want a seamless experience that makes it easy for them to get what they need when they need it. They don’t want to spend time figuring out where they are or what they should be doing next.

Audience journey mapping - stepping into your audience's shoes to see how they interact with your brand online and at your events.

This is a new way of thinking about event planning that has been gaining traction in the past few years. It’s not just about providing a venue and catering; it’s about creating a memorable experience for attendees.

The idea is to map out the steps that people take when interacting online with your brand and when they attend an event so that you can identify any pain points or friction points (see below), then work on improving them.

It's a way to see what your attendees do online to register and get the information they want and also, when they arrive at your event, where they go and how they feel about their experience.

The steps may vary depending on what type of event you are hosting but generally include things like:

• Online booking and information gathering
• Registration process at the venue
• Navigation around the venue
• Registering for talks
• Networking opportunities

Step into your audience's shoes to experience what they do.

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