Are You Hosting Your Own Events?

For individuals hosting their own events - for example, freelancers, business coaches, DJs, gamers, food enthusiasts, yoga and fitness instructors, influencers – we know it can be challenging to spread the word about your events. 

Here is a very quick overview of promoting your events. Promoting yourself and your events is basically about: 

• knowing your audience, 
• choosing the right marketing channels for your events, and 
• knowing what content to share on each of those channels 

to optimize the return on your time, effort and investment.

Knowing your audience means having some idea of who your ideal audience is - who do you want to engage and attend your events?

Marketing channels:

-        for most individuals, this usually means the digital channels - Social media – blogs, podcasts, videos - but don’t just use the Big Tech platforms – there are plenty of other platforms that may help you spread the word about your events and engage your audience,

-        Influencers – find and collaborating with the right influencers to help you spread the word,

-        SEO – optimize your content and any digital real estate you may have for search engines.

Each marketing channel is different. So you need to plan your content marketing so that it resonantes with your audience on that channel.

Hope this helps in planning your event marketing strategy.

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Looking for more event marketing inspiration? Ebook: 'Technology Is Turning Everyone Into Event Marketers' can help you with ideas on events and event marketing in this changing world. If you host your own events and want to transform your event marketing:

Available on Amazon at: https://amzn.to/3yU9T9k

Thanks

ShareYaarNow

The quick, easy and free way to discover, promote and share events.

(Image: Unsplash)