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Event Marketing Strategies from ShareYaarNow

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Showing posts from December, 2025

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2026 Event Marketing Trends

on December 26, 2025

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Event Assets Driving the Creator Economy

on December 16, 2025

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Walk Through a Stadium on Game Day, You See an Economy at Work!

on December 14, 2025

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ShareYaarNow

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EVENT MARKETING: Ideas, Insights and Strategies

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Event Assets Driving the Creator Economy

Want to create value in the creator economy ? When you create content - whether it's music, books, art, podcasts, videos, films, web series - you can this of these as assets. But what if the most valuable content you create isn’t any of the above but an experience people show up for? An event? Laura Correnti was on The Deal with Alex Rodriguez and Jason Kelly . She spoke about women’s sports . What stood out was how she talked about building IP , buying assets, and how media rights fuel growth. To us, this applies well beyond sports. In the creator economy, assets and IP that generate content matter. More than podcasts, videos, newsletters, think event brands. Events don’t just create content once. They multiply it. Sports is the obvious example. A game creates highlights, interviews, fan reactions, behind-the-scenes clips. Then it spreads. Broadcasts, social posts, commentary, watch parties, corporate hospitality events. Every layer adds more content and more attention. Sp...

2026 Event Marketing Trends

How Have Events and Event Marketing Evolved in 2025? And, what’s 2026 going to be like for events? What we’re noticing: As there is so much AI content out there, people are finding it difficult to be sure about what’s real or not. So, live events (face-to-face, F2F) will become more important and valuable for brands to build trust. Hence, the need to improve event marketing skills and strategies . In this digital economy, people want a more human connection from events. Big brands - event brands, artists, influencers, major league sports - seem to draw large audiences – tickets sell out fast. Smaller brands not so much. Attendees have so much more emphasis on ROI . With uncertainty in the economy comes much more control of budgets and spending. Event creators are having a tough time convincing potential attendees of the value of their events and hence, attendance is down in some cases. Annual trade shows are an expensive way to just have an industry networking and talking shop – mu...

Helping Your Audience Connect with Others

When I’ve attended an event and the event host has connected me with other members of the audience in a way that has helped me, I have remembered the event host and have recommended their events to others. And I will be more likely to attend future events of theirs. Such events have given me value. If you can give value to your event audience by making connections that give them value – this will help your brand name. Allow opportunities for your event audience to interact with other audience members – even in online events. Let me know your thoughts on this. Hope these event marketing ideas help. Stay tuned for more... ----------------------------------------------- Looking for more event marketing inspiration? Ebook: 'Technology Is Turning Everyone Into Event Marketers' can help you with ideas on events and event marketing in this changing world. If you host your own events and want to transform your event marketing: Available on Amazon at: https:...

Event Marketing Trends

Event marketing is evolving in several ways, and these are some of the trends I have noticed: AI The use of AI is probably the biggest trend to hit the digital economy. Incorporating AI tools into the various aspects of event marketing is now commonplace and is used in a lot of the trends mentioned below. Hybrid Events: The integration of virtual and in-person elements became more common, allowing participants to engage both on-site and remotely. This hybrid approach accommodates a broader audience and addresses various logistical challenges. Technology Integration: The use of technology, such as augmented reality (AR) and virtual reality (VR), was on the rise. The Metaverse and Web3 are growing. These technologies enhance the overall event experience and offer unique ways for brands to connect with their audience. Data Analytics: Event marketers increasingly leveraged data analytics to measure the success of their events. This inc...

Your Guide

Getting a mentor for yourself to guide you in your events and event marketing can be very useful. The right mentor whose 'been there and done that' can guide you to grow your business. If you are new in the field of planning and executing events, then finding a mentor is advantageous. A mentor can help you understand the best practices and guide you through the pitfalls of event planning. Find someone who has experience in your field of interest. Look for someone who has already been where you want to go or who has already done what you want to do (for example, if you want to plan large-scale events). Look for someone with similar values as yours - so that they can relate to your work ethic and goals. A good way is to look around your network and find someone who has skills or experience in an area that you need help with. If you don't know anyone, then try asking people if they know anyone who could be a good match. If that doesn't work, then try contacting some associ...

Event Marketers: Growing Your Event Brand Organically

In the fast-paced world of event marketing, where paid advertising often takes centre stage, it's important not to overlook the potential of organic brand growth. While paid ads can provide quick results, and if you can use them, that’s great. But organic growth offers several unique advantages that event marketers, digital marketers, and even freelancers should consider. In this blog post, we'll delve into the concept of organic brand growth, explore its benefits, and discuss strategies to leverage its power for successful event marketing campaigns. · Can't or Don't Want to Use Paid Ads: not every event marketer has the luxury of using paid ads due to budget constraints or a conscious decision to rely on organic methods. This limitation shouldn't be a deterrent, as organic growth offers valuable opportunities to reach and engage with your target audience without spending on advertisements. · Advanta...

The Event Mix

For an event to be successful, the attendees must have a great time. However, this does not mean that the event should be all about fun and games. The goal of an event may be to create business opportunities for everyone in attendance. This requires a balance between fun and business and it’s up to you as the event planner or organizer to strike that balance. When attendees attend your events, they want networking opportunities that are beneficial to them. This involves creating an event with the mix of: · the right topics together with · the right speakers and · inviting the right people to attend. Attendees want to meet people who can provide them with value. This means that in order to ensure that your attendees get the most out of their time at your event, you need to select speakers who have something valuable to offer them. If you don’t, they will be disappointed and like...

Guiding Your Audience

As an event professional, or even someone simply hosting their own events, you should guide your audience through each stage of contact with your brand: From making your target audience aware of your brand, Interacting with your brand – e.g., getting your audience to act on your CTA, Attending your event, Becoming regular attendees, And, if you are using events to promote any services or products, then to purchase them Continuing to engage with your brand and becoming fans Commonly referred to a lifecycle marketing. At whichever stage the audience are at in this cycle, you should customize your engagement with them to help them go further and add value for them. Read our earlier blog post: ‘ Re-engaging Your Audience ’. “Follow up with your audience after your event. It is very important to continuously get as much feedback as you can from your audience so your events evolve in a way that helps your audience and, therefore, builds your brand.” – extract from the Ebook: ‘ Technology is ...

Don’t Lose Sight of Your Goals

What is event marketing? Why are you organizing your events? When we talk of event marketing, there are two ways you can think about this. One is that you are organizing an event and want to promote it to attract an audience and sell tickets, get sponsors for profit. The second is that you provide a service or sell a product and you want to market this through events – here event marketing is just another marketing channel you use to promote your product or service – just like TV ads, social media marketing, influencer marketing, etc. Your customers attending your event will get a different experience from your other channels of marketing. Here perhaps you are not trying to make a profit out of the event itself but using this as a means to promote your services or products. In both cases you are obviously trying to promote your event to attract your audience but there may be differences in approach in each case. The important thing here is your goals and the purpose be...

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