The events industry is in a constant state of change. And this is probably an under-statement currently.
If you are doing events, whether online or offline, to promote your ideas, products or services, you need to approach this marketing channel as a challenge.
You need to construct your event marketing plan. Trying to take into account the changes that may occur. With travel and movement limited or restricted in these times. With regulations/laws changing as to the way events are conducted for the safety of all concerned. With new technologies and event platforms appearing on the market.
• What do you want to achieve from your events?
• What’s your goal?
• What value are you giving to your audience?
• Are you learning as you move ahead?
• Are you keeping an eye on new functionality that the live streaming platforms bring out?
• Are you seeing what new event platforms are out there?
• Are you watching for changes in audience behaviour for your events?
These are just some of the issues you need to watch for. Also, keep a track on your performance.
As technology improves, more opportunities arise for event organizers. If you have been conducting events in a particular way which has worked for you so far, there is no guarantee that it will continue to work in future.
As early adopters start using new technology, get in on the conversation, to see what possibilities are there for your events.
Hope these event marketing ideas help. Stay tuned for more...
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