Event Marketing Strategies from ShareYaarNow

Skip to main content

Event Marketing Strategies from ShareYaarNow

Transform Your Events and Event Marketing!

Search This Blog

Showing posts with the label events industry

Posts

The Events Business

on February 22, 2023

event marketers event marketing event promotion events events industry industry organizations shareyaarnow The Events Business

+

Get link
Facebook
X
Pinterest
Email
Other Apps

More from Meetings

on September 12, 2022

economy event marketing events events industry m.i.c.e. meetings meetings industry More from Meetings shareyaarnow

+

Get link
Facebook
X
Pinterest
Email
Other Apps

The Events Industry: In A State of Flux

on December 08, 2021

change event marketers event marketing event profs events events industry freelancer shareyaarnow The Events Industry: In A State of Flux

+

Get link
Facebook
X
Pinterest
Email
Other Apps

Moving Ahead

on December 05, 2021

audience early adopters event event marketing events events industry goal live streaming marketing tips moving ahead newsletter shareyaarnow technology

+

Get link
Facebook
X
Pinterest
Email
Other Apps

The Way Ahead for the Events Industry

on October 20, 2021

Amazon Ebook event marketers event marketing event organizer events events industry hybrid events live streaming shareyaarnow The Way Ahead for the Events Industry way ahead

+

Get link
Facebook
X
Pinterest
Email
Other Apps

ShareYaarNow

Smarter Event Discovery and Promotion Platform

EVENT MARKETING: Ideas, Insights and Strategies

Subscribe To ShareYaarNow

Posts

Posts

All Comments

All Comments

Followers

Translate This Blog

Popular Posts

Niche or Not?

Further to our earlier blog post: ' Event Niche ', you may think that as an event marketer, finding your niche and marketing to that niche may get you further than marketing to a larger market. In the niche you may get a better market share. Perhaps, but there's another school of thought on this. Instead of marketing to a niche, if you market your events to a larger market you may only get a small market share but that small market share might be larger, in absolute terms, than the share you get in your niche. Which way you go will depend on your type of business and the events you host. Maybe you use both. What's your view on this? ----------------------------------------------- We welcome your feedback on this. We hope this will help you with your event marketing. Stay tuned for more creative event ideas! ShareYaarNow is a quick, simple & Free place to list your upcoming events. So start sharing now, yaar! >>> https://shareyaarnow.com Thanks ShareY...

In the Game

Esports presents huge marketing opportunities for event organizers. With individual gamers and esports teams growing in influence. Look for opportunities to market and grow your brand within the esports eco-system. Esports is a rapidly growing industry that presents a great opportunity for brands looking for new ways to engage with customers and fans. As esports continues its rapid growth, we will see increased opportunities for both brands and event organizers who want to get involved in this exciting space. Create an active presence on social media channels where your target audience spends their time consuming content about their favorite games and teams. Esports competitions are popular among both players and spectators alike, so consider hosting one yourself! Competition can be a great way to build relationships with other brands or even partner up with them to create a unique competition that brings together multiple companies around one idea or product. This also gives you an op...

Pitch Your Passion

Going on a little further from our earlier blog ' Showing ‘Expertise’ in Your Field ', y ou need to show some level of ‘expertise’ or knowledge in your field. Whatever field you are in, people, when they attend an event, your event, want to see and know that they are watching or listening to someone with knowledge and skill in their field. It’s not just about knowledge and skill though; it’s also about your willingness to share that knowledge and skill with them. They want to know you’re there to help them. They don’t want someone who is just trying to sell them something without any thought of their needs. Everyone needs a niche. It’s how they stand out from the crowd. When attending events around the world, you watch as audience members gravitate towards speakers who clearly have a niche and have honed their craft to become experts in their chosen field of craftsmanship. So, you need some level of interest, enthusiasm and ability for the subject matter you are presenting. Re...

The Data-verse

As an event marketer, you deal with more and more data about your events and event marketing. You need to understand the data that you receive, how to make sense of it to improve your events. You are probably using more data technologies to help you do this. You are, in effect, becoming more and more like a CIO - Chief Information Officer. In this digital economy, we are all getting more familiar with handling data and analyzing it. This is a useful skill to learn. ----------------------------------------------- We welcome your feedback on this. ShareYaarNow - the quick and easy way to search and share events. So, start sharing now! >>> https://shareyaarnow.com Thanks ShareYaarNow (Image: Unsplash)

Two for the Show

Audience behavior differs between virtual events and in-person events. See our earlier blog post: ' Managing Remote Audiences '. You need different skillsets as an event host when you're conducting online, in-person or hybrid events. If you're doing a hybrid event, which is both at a venue and simultaneously streamed online, how do you make sure both your in-person and remote audiences are engaged? This is not easy. If you concentrate too much on the audience at the venue, your remote audience may dis-engage from your event. Include the entire audience in the conversation. In an online event, it's easy to feel left out if you're not physically present. The host needs to make sure that everyone feels like they're part of the event by checking on them periodically during their session and making sure they have ways to communicate with each other through tools like messaging apps. Ask participants to post questions they have about specific topics so that the sp...

Event Marketing Insights: Are You Achieving Your Objectives?

As event marketers, you are accustomed to tracking metrics and Return on Investment (ROI), but what about tracking the return on your objectives? This is where the concept of Return on Objectives (ROO) comes into play – an approach that encapsulates the essence of your event brand's goals. Whether you're promoting a product launch, creating brand awareness, or fostering connections, your objectives shape the narrative of your events. For event marketers, it's not just about hosting gatherings that leave a lasting imprint on attendees, but also achieves your objectives. WATCH THE VIDEO ABOVE. Thank you for being a part of this amazing journey! We can't wait to see you again in the future. Your feedback means the world to us, so please share your thoughts. Don’t forget to subscribe to our channel and spread the word with your network. Together, we can grow and make an even bigger impact. Thank you! ShareYaarNow The Smarter Event Discovery and Promotion Platform.

Event Marketing: AI Chatbots

As an event marketer, staying ahead in event promotion and marketing requires constant innovation. One emerging trend that has the potential to revolutionize your event marketing strategy is the integration of AI chatbots. These virtual assistants can be invaluable in engaging your audience, answering queries about your brand and events, and gathering essential feedback. In this article, I'll delve into some of the benefits of incorporating an AI chatbot into your event marketing strategy. But, remember that these new technologies can be useful as part of your event marketing strategy. If you use new technologies just because they are new, you may not get the full benefit unless you think about how they can be incorporated into your overall strategy and provide more value to your audience. 24/7 Instant Responses: One of the primary advantages of an AI chatbot is its ability to provide 24/7 accessibility. Attendees often have questions at various times, and an AI cha...

Event Marketers: The Convergence

In the digital economy, the lines between advertising, branding, and entertainment are becoming increasingly blurred. Companies find that traditional advertising methods are no longer enough to engage consumers, and are instead turning to more immersive and interactive forms of marketing. As a result, we are seeing a convergence of advertising, brand, and entertainment in the digital economy. One example of this convergence is branded content, which is essentially advertising that is disguised as entertainment or informative content. Branded content can take many forms, including videos, articles, podcasts, and social media posts. The key is that it provides value to the consumer beyond simply promoting a product or service. For example, a car company might create a series of videos showcasing road trips to promote their vehicles, or a food company might produce a recipe book to promote their products. Another example is influencer marketing, where companies partner with s...

Event Marketing Insights: The Human Connection

In the ever-changing world of event planning, one theme consistently emerges from conversations among professionals and event-goers: the importance of fostering human connection. While technology continues to evolve and offer exciting tools for event planners, the heart of impactful events remains rooted in meaningful interactions. Let’s explore the key challenges and opportunities facing event professionals today—and how we can collectively enhance the attendee experience. WATCH THE VIDEO ABOVE. Thank you for being a part of this amazing journey! We can't wait to see you again in the future. Your feedback means the world to us, so please share your thoughts. Don’t forget to subscribe to our channel and spread the word with your network. Together, we can grow and make an even bigger impact. Thank you! ShareYaarNow The Smarter Event Discovery and Promotion Platform.

Contact Form

Name

Email *

Message *

Total Pageviews

Archive

February 20261
December 20253
April 202510
March 202529
February 20255
January 20246
December 202314
November 202319
October 202313
September 202318

Show more Show less

Powered by Blogger