The events industry is constantly in a state of change.
Even before the pandemic, technology was creating new ways for event marketers to conduct events. Holding events online was growing. And, when the pandemic hit, this technology enabled people to continue to hold events and meetings. New technology will keep the events industry on its toes.
As an event marketer, you will have to keep up with new trends and technologies as event audiences find new ways to consume events. They will want new experiences. As they say: ‘change is the only constant’.
If you are an freelancer, business owner or startup founder conducting events to promote your products or services, you are in an environment where so many are doing online events. It’s a very, very tough and competitive market to be in. The learning curve can be very steep.
It is fascinating to see how the events industry has changed and watching new developments as they arise. The technology used in the events industry is also the same as that used in the workplace for managing remote teams of people.
Keep observing, learning and planning ahead!
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