How do you build credibility online as an event organizer?
If you have many followers on your social media then people may see that as a sign of your credibility.
But is it only about the number of followers you have?
Probably because people have gotten used to getting their information from social media that if you're not someone they know or trust then they're going to be wary about what you say or do because they don't know how much credibility you have. How many followers you have on social media is probably one of the first things people look at when deciding whether to give you any credibility.
Also, read our earlier blog post: 'Do You Need to Become a Social Media Influencer?'
It's important to become an influencer on social media but don't forget about the other tools that are available to you: email marketing, blogging, podcasting and video marketing are great ways of attracting new customers too - and possibly having your own digital real estate.
Not only that, but you should also be an influencer in other areas such as traditional media, word of mouth and events.
It's probably necessary to build up followers on social media but also to ensure you give value to your audience.
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