As an event marketer, do you post content that comes to mind each day or do
you plan your content in advance?
You should plan the content you are going to share, say, each week. A good
way to do this is to create an editorial calendar that outlines your content
schedule for the coming months.
Content can be anything from blog posts to graphics and even video. You can
also use tools like Slack to plan out your content schedule with your team
members.
The benefit of having a content strategy is that it allows you to put
together a more comprehensive marketing campaign by providing you with a time
frame in which you can create and share different types of content.
This process enables you to create a theme for each week or month and to
keep your brand message consistent. If you just post random content, it may
confuse your audience.
Planning your content helps you to stay on top of marketing trends and be
more creative. It also gives you a chance to get ahead of the curve and think
about what’s coming next. For example, if you know that a big event is
happening in town next month, then it would be wise to start planning a series
of posts that will showcase how this event relates to your industry.
This also lets you plan your content in advance for holidays and festivals.
It also lets you plan different content - to keep it fresh - and to differentiate
your content for different platforms. This way, when you get an idea for
something new, you can put it into your calendar.
If you get an idea for content that needs to be posted that
very same day, you can still do that!
ShareYaarNow - a free event sharing platform that quickly and easily lets you find, list and share upcoming events. So, start sharing now! >>> https://shareyaarnow.com
Thanks
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