Event Marketing Campaign

You're planning an event and you want to create a buzz. How do you do this?

You start your event marketing campaign!

You should already have an idea of who your target audience are and what you want to achieve from your event. Perhaps, not all the ideas given below will be applicable to your particular event.

Here are some ideas for your event marketing campaign:

1.   You've set the date and venue. While you're planning and organizing your event, you need to have an event marketing campaign ready to start executing. Your goal is to get people talking about the event before it happens. How and when you execute your campaign will be dependent on the time you have before your event. And some of the steps you take might be done more than once at various intervals in the run-up to the event.

2.   Event page or website. If you have your own digital real estate – website/app, make sure your it’s ready for the event. You should have a landing page dedicated to it with information about the date, time, location and any other details that people need to know before they buy tickets.

3.   Spend time making sure the event title and description are as appealing as they can be.

4.   Have an event logo and social media hashtag ready to use.

5.   You can start posting on social media and elsewhere.

6. You should also have a call-to-action in your posts and any advertising so your audience know want you would like them to do next.

7.  If your event has speakers, put out their images and bio - and get them to also share this content.

8.   When you post on social media, remember your call-to-action button/link.

9.   Get the venue to also market your event.

10.  Send emails to your subscribers at appropriate intervals.

11.  During your campaign get people to subscribe to your email/newsletter.

12.  If you've done previous events, post any reviews - 'social proof'.

13. Post blogs, giving more information about your event and topics. Invite speakers to write guest blogs. Or write guest blogs yourself.

14.  Do live webinars with the speakers and sponsors in the run-up to your event.

15. Get videos from your speakers and sponsors to post - on-demand content for your target audience. Video content can be more appealing than simple text.

16. If you have sponsors, you probably will have planned with them what marketing you will do together before the event. Fit this in with your overall campaign.

17. If you're exhibiting at someone else's event, check what marketing the event host will be doing to get the most out of their efforts.

18.  Party for speakers and sponsors before the event to create a buzz.

19.  Be consistent with your messaging/narrative throughout.

During and after your event, remember to get content, reviews and subscribers to your emails for your next event.

Plan your event marketing campaign early on in the process to get the most out your time and effort. Once you’ve done this for one event, you’ll have the basis of a campaign plan for your next one.

Stay tuned to ShareYaarNow for more insights and tips on event marketing success.

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