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Event Marketing Campaign

on October 12, 2022

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Smarter Event Discovery and Promotion Platform

EVENT MARKETING: Ideas, Insights and Strategies

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Introduction: In the fast-paced world of event marketing, success lies in creating a powerful advertising mix that leaves a lasting impact on your audience. In our earlier article ‘ The Event Mix ’ we spoke briefly about getting the right mix of people to attend your events. To promote your events, you need to get the right advertising mix. As event marketers, your primary goal is to attract attendees, generate buzz, and ensure your events stand out in a competitive landscape. To achieve this, a well-thought-out advertising mix that leverages both traditional and digital marketing channels is essential. In this article, we will explore some key components that event marketers should consider when promoting their events. 1. Understanding Your Target Audience: Before diving into any advertising strategy, it's crucial to have a deep understanding of your target audience. Analyze the demographics, interests, preferences, and pain points of your potential attendees. This...

Optimizing Your Event Systems for Better Event Marketing

In my previous article titled " Event Systems ", I discussed the significance of building efficient systems for businesses. For event professionals, the application of robust systems is equally crucial to ensure seamless operations, goal attainment, and the delivery of value to the audience. In this article, I’ll delve into the optimization of systems and processes specifically tailored for event marketing, exploring how strategic planning can lead to successful events that resonate with the audience and enhance brand value. Building Systems for Event Marketing: Marketing Systems: Event marketing revolves around capturing the attention and interest of the target audience. To achieve this, event marketers should focus on building effective marketing systems. This can include: Email Campaigns: Develop compelling email campaigns that provide attendees with incentives to participate in your event. Whether it's exclusive content, early bird discounts, or special a...

Supporting Your Customers

As an event professional, your customer support needs to be good. Attendees to your events will have all sorts of questions beforehand. Technology is there to help. There are numerous customer support platforms, chatbots and conversational AI that can help. But you need to ensure attendee questions are dealt with properly and promptly. If you are able to anticipate the needs of attendees before they ask, this will help with building your event brand. Here are some tips on how to improve your event customer service: Make it easy for people to contact you: Make sure that all information related to your event is easy to find on a website or in social media channels. It’s important that attendees know how they can contact you if they have any questions or issues. If possible, provide multiple ways of communicating — email address, phone number, live chat and a messaging platform. Make sure that someone is available at least 24 hours before the event starts to answer any last minute questio...

More Ideas to Help Your Audience in Virtual Events

Perhaps you're one of the organizations that has had to cancel or postpone events. If so, we hope you're doing what you can to help your audience stay connected virtually. If you're running virtual events, another benefit you can give your regular audience, if they want, is to share links to their website or social media during your event, so other audience members can connect with them. You can also share links to upcoming events. This is an especially useful feature in the networking portion of the event. By allowing others to click and connect with attendees that they'd like to get to know better, it helps build connections and potentially create new business opportunities. Virtual events make it more difficult to network, but you can help make up for that. A good way to do this is to create a post-event virtual community where people can continue the conversation. Interestingly, there's no reason you can't do this at on-site events, too. For example, if you...

Ads as Short-Form Content

As an event marketer, if you are using paid ads on social media, try to think of your ads as short-form content. The key is to create an ad that is relevant to your brand’s content and audience. Your ads should be informative and/or entertain your audience. If you are using paid ads to market your events, it's important to remember that these ads are still part of the user experience. As such, they should be designed with the same attention to detail as any other content you produce. Have a clear call to action. Make it easy for people to engage with your event and show them how they can do so. For example, if you're selling tickets to an event, include a link to purchase tickets right in the ad and make sure it's prominent so people don't miss it. Use images that communicate the message of your ad quickly and clearly. If you're selling tickets, use an image of people having fun at the event rather than one that features just the venue itself or an artist ...

How do you make the most out of exhibiting at a trade show?

Exhibiting at a trade show can be a great boost for your business. It’s a way to get your name out there and make some solid connections with potential clients. But, if you’re not prepared, it can do more harm than good. Here are some tips on how to make the most out of exhibiting at a trade show: 1. Do Your Research Before you pick up the phone and book an exhibition booth, do research into the industry, competition, target audience and what people expect from attending any specific show you're thinking about. It may be worthwhile attending some trade shows you're interested in (but not as an exhibitor) just to see if they're useful and how they work. 2. Know what you want to achieve from the show If this is your first time exhibiting at a trade show, then it may be hard to know exactly what results you want from it but having some idea will help keep everything focused and in line with your goals for the event as well as give you something to aim for when it comes to mea...

Chat Channels

When you conduct your event, whether it's online or offline, you can think about using a separate online chat platform. So, if you are conducting your live stream event on one platform (or even conducting an event at a venue), you could use another platform for your audience to engage and chat. Different platforms have different feels for engaging. Some chat platforms allow you to use GIFs etc., which can add a more fun environment for your audience. Let your audience know beforehand where they can engage with your event. ----------------------------------------------- Looking for more event marketing strategies like this? Ebook: 'Technology Is Turning Everyone Into Event Marketers' can help you with ideas on events and event marketing in this changing world. If you host your own events and want to transform your event marketing: Available on Amazon at: https://www.amazon.c...

Your Unique Selling Proposition

What’s going to be your unique selling proposition (USP)? Whether you’re a yoga/fitness instructor, esports gamer, DJ, business coach/mentor, speaker, chef, techie or business owner, you will have to somehow show your potential event audience what value or benefit you are going to give them. This is not easy. Show your audience something unique that you can offer that gives them value during your events. Easy to say but not easy to do. If you are promoting a service via an event, maybe some lesson learned or experience gained in your journey that is unique that you can give to your audience that resonates with them and benefits them. Or maybe, the way you provide your services is unique. If you’re doing product demos then obviously the USP of the product. This requires a lot of thought on your part to get it right. Hope these event marketing ideas help. Stay tuned for more... Get more event marketing tips - subscribe to our newsletter for free >>>...

The Event Mix

For an event to be successful, the attendees must have a great time. However, this does not mean that the event should be all about fun and games. The goal of an event may be to create business opportunities for everyone in attendance. This requires a balance between fun and business and it’s up to you as the event planner or organizer to strike that balance. When attendees attend your events, they want networking opportunities that are beneficial to them. This involves creating an event with the mix of: · the right topics together with · the right speakers and · inviting the right people to attend. Attendees want to meet people who can provide them with value. This means that in order to ensure that your attendees get the most out of their time at your event, you need to select speakers who have something valuable to offer them. If you don’t, they will be disappointed and like...

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