You can think of your events as a product that you provide to your audience
with its own brand.
Just as software companies have software product development personnel to
upgrade and improve their software products. Read our earlier blog post: ‘Developing Your Event Product’.
In fact, you're not just creating an event — you're developing and improving
a product that serves your audience's needs better than any other event product
on the market.
And not just for your audience but for your event sponsors too.
The key is to look at each event as one part of a larger experience that
includes the following:
- Pre-event marketing, including everything from social media campaigns to email blasts
- The event itself, including speakers, sponsorships, etc.
- Post-event marketing, including surveys and feedback from your audience, sponsors.
- Making improvements
This is the event cycle - a continuous process of evolving your events into
something that provides value for the stakeholders.
Stay tuned to ShareYaarNow for more insights and tips on event marketing success.
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