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Event Marketers: Convenience for Your Audience

on October 08, 2023

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Event Marketing Insights: Nurturing Your Event Brand - Video

Helping Your Audience Connect with Others

When I’ve attended an event and the event host has connected me with other members of the audience in a way that has helped me, I have remembered the event host and have recommended their events to others. And I will be more likely to attend future events of theirs. Such events have given me value. If you can give value to your event audience by making connections that give them value – this will help your brand name. Allow opportunities for your event audience to interact with other audience members – even in online events. Let me know your thoughts on this. Hope these event marketing ideas help. Stay tuned for more... ----------------------------------------------- Looking for more event marketing inspiration? Ebook: 'Technology Is Turning Everyone Into Event Marketers' can help you with ideas on events and event marketing in this changing world. If you host your own events and want to transform your event marketing: Available on Amazon at: https:...

Event Marketing Strategy: In-Person, Virtual and Hybrid Events

When it comes to event marketing, event marketers are constantly trying to find the best way to reach their target audience and generate a good return on investment (ROI). With the rise of event technology and virtual events, it is important to consider whether in-person events, virtual events or hybrid events generate a better ROI for event marketers. In-Person Events In-person events have been a staple in event marketing for years, and for good reason. In-person events offer a personal and immersive experience for attendees, allowing them to connect with brands, products, and services in a tangible way. Additionally, in-person events offer a unique opportunity for networking, providing attendees with the chance to connect with the host, speakers, sponsors and other professionals. This can lead to long-term business relationships and increased brand awareness. However, in-person events can be expensive and logistically challenging to execute. They require ca...

Event Promotion in a Changing World: Subscribing to the Digital Economy

Event promotion has always been an integral part of event marketing and attracting attendees. However, with some big tech social media platforms now introducing subscription models for their users, event marketers may find it difficult to maximize their event promotion without subscribing. Especially if you’re an individual or small business hosting your own events. But fear not, there are still ways to effectively promote your events if you can’t or don’t want to pay for subscriptions. Here are some ideas on how event marketers can maximize their event promotion in the current landscape: · Your existing audience: your existing audience is a valuable asset when it comes to promoting your events. Use your email list, social media followers, and website visitors to spread the word about your event. You can also create a referral program that incentivizes your audience to invite their friends to attend the event. · ...

Event Marketing Insights: The Human Connection

In the ever-changing world of event planning, one theme consistently emerges from conversations among professionals and event-goers: the importance of fostering human connection. While technology continues to evolve and offer exciting tools for event planners, the heart of impactful events remains rooted in meaningful interactions. Let’s explore the key challenges and opportunities facing event professionals today—and how we can collectively enhance the attendee experience. WATCH THE VIDEO ABOVE. Thank you for being a part of this amazing journey! We can't wait to see you again in the future. Your feedback means the world to us, so please share your thoughts. Don’t forget to subscribe to our channel and spread the word with your network. Together, we can grow and make an even bigger impact. Thank you! ShareYaarNow The Smarter Event Discovery and Promotion Platform.

Event Marketing: Event Brand Franchising

For event marketers who have successfully built a strong event brand with a growing audience base, the prospect of franchising their event brand may be an avenue to explore. If you’ve been hosting events which are growing in audience numbers and have created a brand name for yourself and events, have you ever thought about ‘franchising’ your event brand to others? Let’s say you created some unique training method that you are able to protect as your intellectual property, Franchising (or training others in your method so they can conduct events using your method could be a way to spread your event brand further. Imagine extending the reach of your events beyond geographical boundaries, letting others use your proven methods, and creating a network of events under your brand umbrella. This concept, often referred to as franchising in the business world, can be a game-changer for event marketers. In this article, I’ll delve into some of the considerations, benefits, and chal...

Online Events @ ShareYaarNow

Check out Online Events @ ShareYaarNow ==> https://www.shareyaarnow.com/category.php?cat_id=15 Bloggers, concerts, conferences, courses, DJs, Education, Exhibitions, E-sports, (Live) Streaming, Festivals, Gigs, Podcasts, Radio, Seminars, Training, Watch Party, Webinars, Workshops, Virtual Events Share your own online events for free @ https://shareyaarnow.com Online Events @ ShareYaarNow

Guiding Your Audience

As an event professional, or even someone simply hosting their own events, you should guide your audience through each stage of contact with your brand: From making your target audience aware of your brand, Interacting with your brand – e.g., getting your audience to act on your CTA, Attending your event, Becoming regular attendees, And, if you are using events to promote any services or products, then to purchase them Continuing to engage with your brand and becoming fans Commonly referred to a lifecycle marketing. At whichever stage the audience are at in this cycle, you should customize your engagement with them to help them go further and add value for them. Read our earlier blog post: ‘ Re-engaging Your Audience ’. “Follow up with your audience after your event. It is very important to continuously get as much feedback as you can from your audience so your events evolve in a way that helps your audience and, therefore, builds your brand.” – extract from the Ebook: ‘ Technology is ...

Event Marketing Insights: Do You Select Your Niche or Does the Niche Select You?

The quest for your niche is a journey of constant discovery. While the initial selection may provide a starting point, the dynamic interaction with the audience often unveils unforeseen opportunities. The key lies in adaptability — the willingness to reassess and realign your marketing strategy based on the audience that discovers and engages with your events. So, event marketers, as you navigate the ever-changing currents of this industry, ask yourself: Is finding your niche a predetermined course, or is it an ongoing exploration, shaped by the ebb and flow of audience interaction? 📽️ Watch the video above to find out more. Stay tuned to ShareYaarNow for more insights and tips on event marketing success. ShareYaarNow The Smarter Event Discovery and Promotion Platform.

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