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Event Marketers: Emphasizing Value in Your Event Marketing Strategy

on July 31, 2023

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It's All in the Value-Add

on April 17, 2022

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ShareYaarNow

Smarter Event Discovery and Promotion Platform

EVENT MARKETING: Ideas, Insights and Strategies

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As an individual hosting your own events, how do you find your niche so that you stand out from the crowd? It's important for you as an event host to be able to see where your strengths lie so that you can provide value for your audience. One of the biggest issues that people have when it comes to hosting events is that they don't know what their niche is. They are unsure as to who exactly their audience is and what kind of events they should be putting on in order to attract that audience. In order for you to do this effectively, you need to know what your audience want and need so that you can provide them with exactly what they are looking for. This is where finding your niche comes into play! It’s easy to get lost in the sea of options when it comes to finding an event niche. You may feel overwhelmed with all of the choices available, but know that there are many different ways to find a niche that will make you stand out from the crowd. Here are some questions to help you...

Experiential Technology: Creating the Live Experience Online

Shoppers want an experience when they go shopping which is not so easy at the moment due to the pandemic. Shoppers are used to getting a buzz when they shop at a mall. Malls gave shoppers an all-round experience and it will take time to get back to that, as pandemic restrictions slowly end. So, e-commerce platforms have to give their customers an experience, a buzz, when shoppers browse and buy things. Obviously, new technology will play an important role in creating an innovative shopping experience with e-commerce – experiential e-commerce. Can shoppers get retail therapy with e-commerce? It’s the same with events. How can event organizers create an experience online as you would get when you attend, say, a conference in person? Video conferencing technology helps but just doesn't feel the same as meeting in person. At a conference, influencers and attendees can take pictures and video to post online later to create a buzz around the event. But with a virtual event this is not ...

The Power of Live Events!

AI is an extremely useful tool for everyone. But with so much AI generated content out there, it can be difficult to know what’s real or not. For brands, live events (face-to-face (F2F) as some are calling it) will become more valuable and important to build trust and grow brands. As an event creator, you play an increasingly important role in marketing and brand building . Maybe, some corporations and brands don’t realize just how important. Events are the engine that drive the Creator Economy : • Content generation for the event creator and other stakeholders (audience, performers, speakers, sponsors, venues, suppliers, media, influencers). • Audience engagement and community. • Dialogue between audience and brand that continues beyond the event itself. • Brands and brand collaborations. • Asset value – your event brand can be an asset. • The economy – economies of cities can be lifted through major events. • And, Trust! Event creators, your events are having a bigger impact on y...

Any Given Event

Every event has a purpose, but that purpose is not always obvious. It may be to entertain, or to educate, or even to inspire. You can't just throw an event together and expect people to come. Here are some reminders to make sure your events have good attendance and engagement. Have an agenda in place. It will be much easier to get people excited about attending and participating in your events because they know exactly what they’re going to get out of it and why it matters so much to them personally. Invite the right people. This is so important! You want to make sure you are inviting people who will be interested in the event and will engage with it. Make it relevant to your audience. Have a clear call-to-action (CTA). It's important that you give attendees an idea of what they should do next after the event is over — whether that means coming back for another session or purchasing something from your company. If you leave them without any direction, chances are they ...

Helping Your Audience Connect with Others

When I’ve attended an event and the event host has connected me with other members of the audience in a way that has helped me, I have remembered the event host and have recommended their events to others. And I will be more likely to attend future events of theirs. Such events have given me value. If you can give value to your event audience by making connections that give them value – this will help your brand name. Allow opportunities for your event audience to interact with other audience members – even in online events. Let me know your thoughts on this. Hope these event marketing ideas help. Stay tuned for more... ----------------------------------------------- Looking for more event marketing inspiration? Ebook: 'Technology Is Turning Everyone Into Event Marketers' can help you with ideas on events and event marketing in this changing world. If you host your own events and want to transform your event marketing: Available on Amazon at: https:...

2026 Event Marketing Trends

How Have Events and Event Marketing Evolved in 2025? And, what’s 2026 going to be like for events? What we’re noticing: As there is so much AI content out there, people are finding it difficult to be sure about what’s real or not. So, live events (face-to-face, F2F) will become more important and valuable for brands to build trust. Hence, the need to improve event marketing skills and strategies . In this digital economy, people want a more human connection from events. Big brands - event brands, artists, influencers, major league sports - seem to draw large audiences – tickets sell out fast. Smaller brands not so much. Attendees have so much more emphasis on ROI . With uncertainty in the economy comes much more control of budgets and spending. Event creators are having a tough time convincing potential attendees of the value of their events and hence, attendance is down in some cases. Annual trade shows are an expensive way to just have an industry networking and talking shop – mu...

Two for the Show

Audience behavior differs between virtual events and in-person events. See our earlier blog post: ' Managing Remote Audiences '. You need different skillsets as an event host when you're conducting online, in-person or hybrid events. If you're doing a hybrid event, which is both at a venue and simultaneously streamed online, how do you make sure both your in-person and remote audiences are engaged? This is not easy. If you concentrate too much on the audience at the venue, your remote audience may dis-engage from your event. Include the entire audience in the conversation. In an online event, it's easy to feel left out if you're not physically present. The host needs to make sure that everyone feels like they're part of the event by checking on them periodically during their session and making sure they have ways to communicate with each other through tools like messaging apps. Ask participants to post questions they have about specific topics so that the sp...

Event Marketers: Enhancing Event Promotion Strategies

In our earlier article titled " Event Marketers: Knowing Your Audience a Little Better ", we delved into the importance of moving beyond traditional demographics to truly understand your audience. As event marketers, your success depends on your ability to connect with your audience on a deeper level. In line with this approach, let's explore the concept of segmenting your audience based on their approach to your events, products or services. By tailoring your marketing strategies to different audience segments, you can create more personalized and effective event promotion campaigns. Going Beyond Demographics While demographics such as age, gender, location, and income remain important factors to consider, they often only scratch the surface of understanding your audience. True personalization goes beyond these basic categories. It involves recognizing the distinct ways individuals interact with your event brand and their varying preferences for engagement. Segment...

Event Marketing Insights: Benefits of Organic Growth

The pursuit of growth is an ever-present challenge for event marketers. Amidst the search for strategies and tactics, organic growth should not be ignored. A seed planted in fertile soil, gradually unfurling into a flourishing tree that bears the fruits of sustained success. Event marketers, envision your brand as this resilient tree, and consider the compelling advantages that organic growth brings to your table. As a freelancer, business owner, solopreneur or influencer, where your resources may be limited - making organic growth a part of your marketing strategy can help. WATCH THE VIDEO ABOVE. Thank you for being a part of this amazing journey! We can't wait to see you again in the future. Your feedback means the world to us, so please share your thoughts. Don’t forget to subscribe to our channel and spread the word with your network. Together, we can grow and make an even bigger impact. Thank you! ShareYaarNow The Smarter Event Discovery and Promotion Platform.

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