Are you thinking strategically about your social media accounts and content?
A lot of event marketers we see, post content on social media only when they
have an event coming up. But you don't hear from them at other times.
As an event marketer, you need to think more strategically about your social
media and the content you post.
Your social media can become a valuable branding and engagement tool. Having
social media accounts with good engagement, creates brand awareness and some
goodwill in the digital economy. Read our earlier blog post: ‘
You need to see what your audience wants. Also, what each social media
platform wants, so you get the most benefit.
Create an editorial calendar. Read our earlier blog post: 'Content Craft'. This
is especially important if you're managing multiple accounts across different
networks. Your editorial calendar should be a document that outlines what
content you'll post on each network at what time and how often.
Set specific goals for each platform and create a plan for how you'll
measure success. For example, if you want to increase the number of followers
on a particular platform, measure how many new followers you have after every post.
If you're trying to increase click-through rates for an email newsletter
campaign, track the results from each email blast.
Post consistently but don't overdo it. You can post something every day but
don't feel like you have to do it all at once — spread out your posts
throughout the day so they don't all come at once (which will just clutter up
other people's news feeds).
With planning, over time, you can build valuable distribution channels for
your content and events.
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