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The Event Value Chain

on December 13, 2023

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Helping Your Audience Connect with Others

When I’ve attended an event and the event host has connected me with other members of the audience in a way that has helped me, I have remembered the event host and have recommended their events to others. And I will be more likely to attend future events of theirs. Such events have given me value. If you can give value to your event audience by making connections that give them value – this will help your brand name. Allow opportunities for your event audience to interact with other audience members – even in online events. Let me know your thoughts on this. Hope these event marketing ideas help. Stay tuned for more... ----------------------------------------------- Looking for more event marketing inspiration? Ebook: 'Technology Is Turning Everyone Into Event Marketers' can help you with ideas on events and event marketing in this changing world. If you host your own events and want to transform your event marketing: Available on Amazon at: https:...

Interaction Tech

We talk of event tech and also technology for the workplace and for working remotely. Technology such as video conferencing which allows us to interact with each other even when we are in different locations. It seems that the workplace and events are going along a similar technological path. The technology can be used for both events and remote working. You can work remotely and attend events remotely also. Some employers now asking employees to return to the workplace, at least some of the time, a hybrid model of work seems to be developing. This is also the case for events. Hybrid events are gaining momentum as event venues slowly open up. Employers are having to deal with teams at the office and maybe also working remotely. The skills and technology required for this are similar to an event organizer dealing with an audience at a venue and a remote, online audience. Maybe we should not be talking of event tech but of interaction tech. Just a thought. Hope these event marketin...

Become a Thought Leader Through Your Events

Ever thought of yourself as a thought leader? Plan and organize your events so that you become a thought leader in your niche and build your event brand. Make sure your events have a purpose and a consistent theme or narrative around your event brand. Provide your audience with content that gives them value and can be consumed in a way that is convenient to them. If you’re an entrepreneur or a business owner, you should consider speaking at events. It’s not enough these days to just be an expert in your niche — people want to hear the stories behind the success of your business. And they want to know what makes you tick. They want to hear about your failures, because they know that failure is often the best teacher. If you’re not speaking at events, it’s going to be harder for people to get to know who you are and what makes you unique. You should also network with others so that you can learn. People are always looking for ideas from thought leaders. --------------------...

Event Marketers: Learn the Language of Data

Event marketing is a powerful tool for building brand awareness and generating leads. However, organizing and executing successful events requires a lot of effort, time, and resources. To make sure that your events are delivering the expected outcomes, you need to measure their success with data. As an event marketer, your job is to create experiences that engage and inspire attendees. However, achieving success in event marketing requires more than just creativity and planning. Today, data analytics plays a crucial role in the event marketing landscape. By learning the language of data, or hiring someone that knows, event marketers can unlock a wealth of insights that can help them create more effective and engaging events. Data analytics has revolutionized the way event marketers approach their work. By using data, they can analyze and measure event performance, optimize strategies, and get insights into audience behavior. To harness the full potential of data, event mar...

Making Yourself Stand Out

How do you make yourself stand out from the crowd? How will you distinguish yourself from all the other live streamers out there? This is the million-dollar question! This is a slightly different issue from what is your USP (unique selling proposition). To me, if you are doing events, making yourself stand out is more of a branding issue while your USP is more to do with the value or benefit you can give to your audience. There are no simple or easy answers to this. I notice that a number of business coaches, mentors and motivational speakers have their own unique catchphrase or slogan that they regularly use on their social media to stand out. This can make them stand out in the crowd. This can be a start to creating their brand name. You’ll notice DJs and gamers will quite often use a made-up, catchy name for themselves. Also, I see a number of people give their events a unique title that they then use for all their events. Again, this can be a start to creating a brand. I...

The Events Industry: In A State of Flux

The events industry is constantly in a state of change. Even before the pandemic, technology was creating new ways for event marketers to conduct events. Holding events online was growing. And, when the pandemic hit, this technology enabled people to continue to hold events and meetings. New technology will keep the events industry on its toes. As an event marketer, you will have to keep up with new trends and technologies as event audiences find new ways to consume events. They will want new experiences. As they say: ‘change is the only constant’. If you are an freelancer, business owner or startup founder conducting events to promote your products or services, you are in an environment where so many are doing online events. It’s a very, very tough and competitive market to be in. The learning curve can be very steep. It is fascinating to see how the events industry has changed and watching new developments as they arise. The technology used in the events industry is...

Remote Motivation

Are you back in the office or working remotely? Many people have had the experience of working in an office where they are not physically around their colleagues, who are working remotely. While this can be challenging, it is also a great opportunity to build relationships with people who work in other places. There are so many benefits to having remote teams and one of the best is that it gives you the opportunity to create something unique for each person on your team. Giving clear instructions to each team member for their work and having deadlines agreed is important. Also, keeping the lines of communication open so any issues can be dealt with. And, scheduling regular one-on-one calls with each member of your team. But beyond this, how do you keep a remote team motivated? One way is through online events. Online events are great because they allow everyone on your team to participate at a time that works for them and from wherever they may be located. You need to create stronger c...

The Anticipation

When it comes to attending events, like concerts and plays, a lot of the fun is in the anticipation and build-up. The process of getting ready starts long before the day of the event itself: you buy your tickets, you plan your outfits, you get together with friends to go over all of your plans for the day. It's just as much a part of the fun as the actual concert or play that you're going to see. If you're travelling far for an event, this means it's very likely that you'll be making a trip out of it—and there are plenty of ways to enjoy yourself while on your way to (or from) an event. When thinking about life's most memorable moments and experiences, chances are a large number of them took place at events—whether it was a concert you attended, a game you watched with loved ones, or the space your office occupied. With so many controllable factors that go into creating a memorable experience, the venue is one thing that should not be overlooked. The right venue...

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