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Measuring the Value of an Event

on December 29, 2021

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How Do People Choose Events to Attend?

on December 26, 2021

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Making Yourself Stand Out

on December 22, 2021

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Your Unique Selling Proposition

on December 19, 2021

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Interaction Tech

on December 15, 2021

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Other People’s Marketing

on December 12, 2021

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The Events Industry: In A State of Flux

on December 08, 2021

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Moving Ahead

on December 05, 2021

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Learning the Lingo

on December 01, 2021

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EVENT MARKETING: Ideas and Strategies

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Metaverse Tech

Esports and gaming have become an incubator for new technologies in the Metaverse. Technologies such as augmented reality (AR), virtual reality (VR) and blockchain tokens and NFTs. Further to our earlier blog post: ' Game Space ', as an event professional, if you want to experiment with such new tech, esports is, probably, the place to try it out. A great many esports fans are early adopters of new technologies, who can give you feedback on new technology that you use in your events. One thing that’s very important to understand about esports: it’s not just about games. There are other aspects that make it compelling for spectators, players, brands and media companies alike. And those aspects can be leveraged by event professionals who have the foresight to see where this industry is headed. What new tech are you using in your events? ----------------------------------------------- We welcome your feedback on this. ShareYaarNow - a free event sharing platform that lets you fin...

Event Marketers: Mixing It Up

Introduction: In the fast-paced world of event marketing, success lies in creating a powerful advertising mix that leaves a lasting impact on your audience. In our earlier article ‘ The Event Mix ’ we spoke briefly about getting the right mix of people to attend your events. To promote your events, you need to get the right advertising mix. As event marketers, your primary goal is to attract attendees, generate buzz, and ensure your events stand out in a competitive landscape. To achieve this, a well-thought-out advertising mix that leverages both traditional and digital marketing channels is essential. In this article, we will explore some key components that event marketers should consider when promoting their events. 1. Understanding Your Target Audience: Before diving into any advertising strategy, it's crucial to have a deep understanding of your target audience. Analyze the demographics, interests, preferences, and pain points of your potential attendees. This...

Technology Transition for Trade Shows

Is the traditional booth setup for trade shows still the best way to go for exhibitors? The traditional booth setup for trade shows can still be an effective way for exhibitors to showcase their products and services, but it's not necessarily the best way for every exhibitor. There are several factors that exhibitors should consider when deciding on the best approach for their trade show booth, such as the goals and objectives of their participation, their target audience, and the budget and resources available. For some exhibitors, a traditional booth setup with a branded backdrop, product displays, and marketing materials may be sufficient to attract and engage attendees. However, for others, more creative and interactive approaches may be necessary to stand out and make a lasting impression. For example, using augmented reality or virtual reality to showcase products, creating a lounge area for networking and relaxation, or hosting interactive workshops and demos can be...

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